Consell Antoni Gaudí

Communication strategy for the Consell Antoni Gaudí, the institution dedicated to uniting, protecting, and promoting the legendary architect's enduring legacy.

Working in close collaboration with Clase, who created the visual identity, the project establishes a clear narrative framework that highlights the Consell’s pivotal role as a guardian of Gaudí’s work. Rather than replicating the architect’s widely recognized aesthetic, the narrative shifts the focus directly onto the institution itself and its core mission: to gather, protect, and promote.

This strategic approach informed the graphic identity developed by Clase, where a pair of brackets becomes a subtle visual gesture—symbolically framing and embracing the name to represent the Consell’s commitment to safeguarding and sharing Gaudí’s heritage with future generations.